What are the little color squares used by photographers?

I recently saw some proofs shots of some models and there are several shots of them holding litlle color squares, about 8" X10" looks like a color guide???? what are this color things used for and how.

It’s called The Macbeth Color Checker, used for color correction.

In college we used to use it with this machine that would read any square and tell us what the color value was. then we would correct it while printing. Photoshop is a bit faster now.

Here is a link talking about it… Though his assistant is holding it wrong, it needs to face directly to the camera.

http://www.ae5d.com/macbeth.html

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2 Responses to What are the little color squares used by photographers?

  1. fotowriter says:

    Probably a color guide.

    Teh photgrpaher can look at the squares and compare them to their image on screen when doing fine color settings.

    http://digital-photography.suite101.com/article.cfm/white_balance
    References :

  2. Max's mama says:

    It’s called The Macbeth Color Checker, used for color correction.

    In college we used to use it with this machine that would read any square and tell us what the color value was. then we would correct it while printing. Photoshop is a bit faster now.

    Here is a link talking about it… Though his assistant is holding it wrong, it needs to face directly to the camera.
    http://www.ae5d.com/macbeth.html
    References :
    http://www.ae5d.com/macbeth.html